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The essentials
Made with intention
A short list of clean ingredients, and nothing else.
We formulate with what works and leave out what doesn't. Every product is free of sulfates, parabens, phthalates, and synthetic fragrance — and approved by the dogs who matter.
- Oat Kernel Extractcalms and soothes itchy skin
- Coconut-Derived Cleanserssoftly lifts dirt and dander
- Chamomilebrightens light coats, gentle on dark ones
- Aloe Leafhydrates without weighing the coat down
- Rice Starchabsorbs oil between baths
Loved most
Bestsellers
Quiet favorites from the collection.
A note from us
We started with one scruffy little muse.
Our first dog had sensitive skin, a strong opinion about baths, and the kind of soft coat that deserved better than the chemistry under the kitchen sink.
So we built a small line of grooming essentials we'd feel good about — quietly effective, thoughtfully scented, and gentle enough for the most particular paws in the house. Everything we ship is something we'd hand a friend.
Loved by
The most discerning paws.
My golden has the softest coat on the block now. Even his groomer asked what we changed.
Finally a dry shampoo that doesn't smell like a chemistry set. The scent is gentle and clean.
We have a dog with sensitive skin and these are the first products that haven't made her itchy.
Quiet letters, occasionally
Slow news, soft offers, and the occasional dog photo.
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